Mar 17, 2020

Google displaying amp pages for desktop users

shane replied to thread Google displaying amp pages for desktop users

That is strange. I've had the opposite issue. The pages served are desktop pages not amp pages when visited on mobile.

There must be a setting for canonical preference. Just make sure that's set to the non-amp version. If that doesn't work you can implement specific markup to indicate your preference. That information can be found on the following Google Support link.

https://support.google.com/webmasters/answer/139066

Mar 11, 2020

What will be your approach if your SEO method doesn’t work?

shane replied to thread What will be your approach if your SEO method doesn’t work?

I would give it 12-months and monitor my search console.

Next I'd pick 6 different pages with similar SERP ranks and performance history. I'd make distinctly different changes to each of them. I'd monitor for an additional 3-6 months.

I'd take the tactic from the winning page and use it on the other 5 pages. I would monitor all 6 pages for another 3 months to ascertain whether that tactic works across multiple pages.

Mar 9, 2020

Duplicate content issue for medicine active ingredient

shane replied to thread Duplicate content issue for medicine active ingredient

It's also worth noting that the internet is mostly duplicate content. Very few people have original thoughts, very few sites are original concepts, very few blogs have original content, and very few pictures are of original objects.

Loosen the definitions a bit when considering best practices. Google has succeeded when it hands a searcher to a website which fully and accurately answers their query.

Quit wasting time on checking boxes and simply offer the best/most complete answer on an easy to navigate page which loads quickly on both mobile on desktop? You'll have better long-term success.

Duplicate content issue for medicine active ingredient

shane replied to thread Duplicate content issue for medicine active ingredient

It's not actually thin content though. It answers a specific query and has a obvious search intent too. Being a small page by word count does not inherently mean the page is bad.

I think profusely repeating yourself on each product page would likely be worse. Plus, how many users actually want/need/use this information? If less than a majority, you're just stuffing a page with information most users will not want.

I believe if there's a choice, you should chose a positive user experience before 'search optimization'.

SERP 1st place conversion rate expectations

shane replied to thread SERP 1st place conversion rate expectations

~24% CTR for mobile and ~32% CTR for desktop for the top position.

Search for 'serp ctr by position' and you should find a number of studies.

Redirect

shane replied to thread Redirect

So to be clear, the website was hacked and used as a link farm? These links originate on /de/?

You are trying to determine the best way to handle the links with non-existent destinations?

I want to rank-up my keywords that are on good places but not on top positions.

shane replied to thread I want to rank-up my keywords that are on good places but not on top positions.

I suggest looking at SEO like brewing beer. It's not ready once all the ingredients are mixed, but once you've given it proper time to brew. Rank changes are exactly like that. You could have done everything right, except wait long enough.

Duplicate content issue for medicine active ingredient

shane replied to thread Duplicate content issue for medicine active ingredient

Well, you could link to explanations for each of the active ingredients.

[drug -> text link] Drug 1 -> ingredient 1 Drug 2 -> ingredient 1, ingredient 2

This creates a pretty solid internal link structure and encourages multi-page visits. Reduced bounce rates can have a beneficial impact on SERP ranks.

Up to you though.

Mar 2, 2020

Will the trailing extra space in anchor text cause any problem in SEO?

shane replied to thread Will the trailing extra space in anchor text cause any problem in SEO?

It shouldn't make a difference. It is trivial for anyone with minimal coding experience to parse and clean text, let alone Google.

You should be concerned with which direction the links will send your organic rankings. It's honestly not worth trying to game Google's algo.

Re: Sudden drop in organic CTR / clicks, but stable impressions and positions?

shane upvoted Re: Sudden drop in organic CTR / clicks, but stable impressions and positions?

Exactly what @shane wrote.

For example, by publishing new content, new long tail keywords are likely popping out, and as those are low volume, easy to rank keywords, position could be #1-3 easily, distorting your aggregated data on the top level.

What to do? Start with your strongest keywords (volume is high and position is top 3) and check the data individually on per-keyword basis. You will eventually find keywords that are trending downwards.

Mar 1, 2020

Keyword ranking down with recent rich snippet update

shane replied to thread Keyword ranking down with recent rich snippet update

That's not a question someone can really answer without a serious time commitment. If you've changed something on page, reconsider those changes. If not, look for information regarding algo updates and see if anything applies to you.

Sudden drop in organic CTR / clicks, but stable impressions and positions?

shane replied to thread Sudden drop in organic CTR / clicks, but stable impressions and positions?

The most likely scenario is that your organic position has changed, but the average position remained the same.

You could have 10 pages ranking #1 for very low volume keywords which offsets the position change for a high volume keyword. The aggregate stats can be very misleading and difficult to diagnose.

Seoforum reached new milestone today

shane upvoted Seoforum reached new milestone today

We now have 500 registered users :)

Thank you to all of our members.

How do I get something removed from Google search?

shane replied to thread How do I get something removed from Google search?

Do you mean to remove something from a website you own? Or from a random website?

For websites which you do not have control over you have a couple of options. Google has DMCA tools along with abuse tools for their blogger platform. It can be tricky and in most cases you won't have much luck.

Feb 6, 2020

I need help with Facebook Ads

shane replied to thread I need help with Facebook Ads

There could be an issue if you specified the target demographic. You could have either drilled down to too few users or your bid could be too low. I don't remember the specific mechanics of FB advertising but I do recall there being a difference between community pages and business pages in regards to onsite material.

Ranking in Google image search with "labeled for reuse" filter

shane replied to thread Ranking in Google image search with "labeled for reuse" filter

I'm not entirely sure what you're question is. Images will get crawled and indexed in time. There is not a special tag to be included in search results.

Meta information will help Google understand what is contained in the image which will help it rank within image search.

need help from seo experts

shane replied to thread need help from seo experts

I don't recommend you waste time or resources building unrelated links. The impact of great links is minimal compared to the quality of content being linked to.

Focus your effort on building a useful resource with proper site structure.

Jan 3, 2020

What is the complete guide to creating content for SEO?

shane replied to thread What is the complete guide to creating content for SEO?

Forget keywords. Think search intent. What does the searcher need? What can the search query tell you about their intent?

Nov 25, 2019

Image Size SEO Tip - Recommendation required!

shane replied to thread Image Size SEO Tip - Recommendation required!

You said you wanted to display the preview size image to reduce page weight and increase page load speed. To avoid the near-term drop in traffic you would have to modify yoursite.com/image-url.

If your current full-size image is found at yoursite.com/image_full-size and your preview image is yoursite.com/image_preview-size then you must modify /image_preview-size to /image_full-size.

I do not recommend this method at all but it is a quick fix to avoid the short-term drop before the new images are indexed.

Nov 21, 2019

best way to increase speed?

shane replied to thread best way to increase speed?

Agree with @ms.

Wordpress is bloated. Even if you have a perfect theme, perfectly optimized media, and the best hosting available, a lightweight CMS will outperform.

Image Size SEO Tip - Recommendation required!

shane replied to thread Image Size SEO Tip - Recommendation required!

You should prioritize speed over the short-tern drop in traffic. If you really want to avoid that, change the preview image slug to match the full size slug. You won't break the link from Google.

Nov 13, 2019

Competitor Mystery

shane replied to thread Competitor Mystery

There are a variety of reasons.

Backlinks are mostly irrelevant. The people who tout backlink profiles also happen to be selling services or software that performs that function. It's not important anymore.

Length of content isn't a strict requirement either. The most important aspect of your content is how it addresses the users' query. You could write a novel and not answer their question.

Readability depends on the audience. Styling has more to do with mobile usability.

Interaction stats are probably the most important thing after relevance to the users' search intent but you can't optimize bounce rate directly. You optimize content and size structure to benefit your bounce rate.

Their content is not spammy. They are a business who is selling a service. Maybe your content is objectively better but is your business? When considering Google business listings, Google maps, other real-world data, plus your web presence, who is better?

Google's algo is a black box. We can deduce certain ranking factors but without knowing exactly what is going on it is impossible to truly compete with another website directly.

You can aim to build the best website in terms of structure and content while also building up a strong customer focused business and end up ranking #1. Or you can try to find the shortcut to outrank someone else.

The former is what one does when they are building a business, the latter is what get rich quick schemes are made of.

P.S.

Site structure matters. Everything should make sense and follow a pattern. Computers understand patterns better than context or content. People like patterns whether they notice them or not.

Feb 16, 2019

Another possible algorithm update (February 2019)

shane published thread Another possible algorithm update (February 2019)

Seeing another large spike in traffic on my current project. Seeing 120% of my average daily traffic before 11am.

This last happened on January 6th. I saw a significant increase in CTR and only a marginal increase in SERP impressions.

Anyone else experiencing a shakeup?

Jan 7, 2019

Possible algorithm update (January 2019)

shane replied to thread Possible algorithm update (January 2019)

It is 7:30 am and I have already received 7 hits from Google which means it has already been an above average day. It is strange.

Jan 6, 2019

Is Adwords paid advertising going to push up my organic results?

shane replied to thread Is Adwords paid advertising going to push up my organic results?

I think it does but not directly. Consider how your on-page metrics impact organic rankings. If the paid traffic boosts your time on site and pages per session while lowering your bounce rate I am betting you will see organic benefit. Likely it would not be enough to justify the cost of such a campaign.

Possible algorithm update (January 2019)

shane published thread Possible algorithm update (January 2019)

I saw a significant change of behavior for my current project. I started the website mid November and have been slowly gaining traction. However, today I've jumped from 5-10 uniques to 75 and counting. This type of jump should not occur so quickly.

Anyone else seeing any traffic fluctuations?

Nov 22, 2018

Can I rank without backlinks?

shane replied to thread Can I rank without backlinks?

Focus on creating quality content. Links follow. You can rank without links in noncompetitive niches but as competition increases more validation is needed.

Instagram's ranking factors

shane replied to thread Instagram's ranking factors

Is there a way getting rich without putting in work? Of course not. If you don't want to put in the effort to build something meaningful, then you will not own something meaningful.

Fast money is short money.

Google Business reviews impact on ranking positions

shane replied to thread Google Business reviews impact on ranking positions

It might. I would imagine it depends on the niche. If you run a company that makes custom ski masks in a city that has a ton of other custom ski mask companies, then reviews/ratings will likely have a larger impact. Logically there are only a handful of meaningful ways to rank businesses online and quality of service is one of them.

2018 major seoforum rewrite

shane replied to thread 2018 major seoforum rewrite

Looking good. A "for hire" section might be good in the future. Keep it up.

Aug 31, 2018

Website not ranking in google...

shane replied to thread Website not ranking in google...

There are hundreds of thousands of pages for even the most obscure search queries. Just because you mention a word does not mean you will rank in the top 20 pages. That isn't how this works. Read about the basics of SEO if you actually want to see results.

Aug 24, 2018

Website not ranking in google...

shane replied to thread Website not ranking in google...

If you have 18-pages indexed then you are in Google.

5-weeks isn't that long. To be honest, who is searching for abulo? Is your website in anyway related to the intent for that term? I think you might just be misunderstanding how Google works and how websites rank. You do not just get to rank because the word is in your domain.

Aug 22, 2018

Google increased length of snippets

shane replied to thread Google increased length of snippets

I would bet longer snippets is actually an indicator of diminishing the number of links per page. I imagine they will continue working to drive down the number of sites on the 1st page as low as they can without detracting from the search experience or lowering ad revenue. In fact, removing organic results will likely increase ad clicks thereby increasing their revenue. I would imagine domain names will eventually be removed too and replaced with some type of related brand name. I would expect the search results to more closely resemble an app store styled page focusing on the reputation of the author and the quality of the content.

Domain expired. 12 hours out of service

shane replied to thread Domain expired. 12 hours out of service

If Google noticed the content will be pushed down. It will not completely disappear though. Once everything is fixed, resubmit your sitemap and request a full index. They will start moving up again once Google is aware everything is working properly again. Google luck.

Which service is the best value for the money? Ahrefs vs. Majestic vs. SEMRush

shane replied to thread Which service is the best value for the money? Ahrefs vs. Majestic vs. SEMRush

None of those are needed unless you are providing SEO consulting services. They do not actually benefit you as a site owner. It is easy to get caught up with cool tools and products but your focus should be placed firmly on creating quality content. You should also focus on building a website that is easy to use and navigate. Focusing on anything but the user indicates that you are looking to make a quick buck without actually earning it. Build with purpose and you will rank. The rest is just noise in terms of sustainability and profitability.

Website not ranking in google...

shane replied to thread Website not ranking in google...
  1. Did you submit your sitemap to Google's Webmaster Tools?
    1. What is the status of the sitemap in GWT?
    2. How may pages are indexed in GWT?
    3. Are there any errors/blocked resources in GWT?
  2. How long has the website been active?
  3. Are you using any SEO plugins?
shane

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@shane

Think before speaking because speaking without thinking is akin to skydiving without a parachute -- it's dangerous and you will look stupid.

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