Google increased length of snippets

dummy imageby @ms (212), 8 months ago Search results Google

So, what do you think about longer snippets in search results? I think it's pretty good and this change could improve CTR. Not dramatically, but definitely in a positive way - for good content and useful sites in general.

Do you see any CTR growth lately?


2 replies
dummy image@nmiller (131), 8 months ago

I don't see any changes yet. The numbers are about the same, including CTR. Maybe it needs some more time.

dummy image@shane (140), 1 month ago

I would bet longer snippets is actually an indicator of diminishing the number of links per page. I imagine they will continue working to drive down the number of sites on the 1st page as low as they can without detracting from the search experience or lowering ad revenue. In fact, removing organic results will likely increase ad clicks thereby increasing their revenue. I would imagine domain names will eventually be removed too and replaced with some type of related brand name. I would expect the search results to more closely resemble an app store styled page focusing on the reputation of the author and the quality of the content.