Sudden drop in organic CTR / clicks, but stable impressions and positions?
Since december we see a sudden drop in our CTR and clicks for organic, while our positions and impressions were unchanged and very stable. We have no clue how this could be possible? Any suggestions on what we should look into? Also the average conversion rate of the remaining organic visitors made a drop of 30% as well.
Metatitles en descriptions has been unchanged during this period, so this can't be the cause.!