Are you internally linking correctly? no1 competitor probably has hidden back links.

It is always better to have less but extremely high quality links. The first guy probably has extremely high quality PBN, guest post or niche edit links. He probably also...

If your return policy has damaged customer confidence then this could translate into results. But generally it shouldn't affect your SEO.

How it is in SEO, it depends. Unfortunately, I recommend you be patient.

https://freeimage.host/i/LNPQJj After adding content to almost all products in the category there was a temporary effect. Now it started removing various pages of mine fr...

Competitor 2 could be fairly new in the SERP, so maybe he is on his way to the top position. Who knows... Anyway, you're definitely right with this one: > a high Autho...

I guess I was mistaken in one way, a high Authority score does not mean that you will rank higher is that correct? I am still confused with why the competitor 1 arrives i...

Depends on the site they are linking from. Could be quick like 24 hours and sometimes it takes much more time - specially for smaller sites with lower update frequency. G...

It doesn't make sense, because we don't have exact formula. Anyway, as already pointed out by @Gamerseo, while links are super important today, it's not the only metric....

Backlinks are not everything. One of the most important factors is the quality of the content on the website. Also pay attention to the quality and topic of backlinks, no...