kailashhc

PLZ Help! Sudden Drop in Ranking, Traffic & Clicks

by @kailashhc (162), 2 months ago

During June 2022, We redesign our website without proper technical SEO audit or technical SEO implementation. Previously we were having 300+ .apsx pages and after redesign we changed url pattern. Without any redirection. Now we are using urls without .aspx.

For example, old url is abc.com/page.aspx and new url after redesign is abc.com/page. But this is not the only issue we were having....

After redesign, Our website were having lots of SEO issue which were not resolved before launching new design. Some are:

  • Website were opening in both version https & https (resolved in SEP 2022)
  • Website all pages were having duplicate title & description (resolved in SEP 2022)
  • Website is opening in both version WWW & NON WWW (Still not resolved)
  • Old .aspx urls not redirect to new version pages (resolved in NOV 2022)

Google analytic showed normal drop in traffic & Google search console showed normal drop in clicks & impression during June 2022 - July 2022.

During June 2022 - July 2022, again we were going up...there were increase in clicks & impression..our ranking also improved. (Note: Website issue still not resolved during this period.)

During July 2022 - August 2022, again we were going up...there were increase in clicks & impression..our ranking also improved. (Note: Website issue still not resolved during this period.)

During August 2022 - SEPT 2022, we were stable...not much we go up nor down. (Note: Website issue still not resolved during this period.)

During SEPT 2022 - OCT 2022, we were going down drastically...our website traffic also goes down, search clicks & impression also goes down, ranking also dropped. (Note: Some Website issue were resolved during this period.)

I thought we would see negative impact (not implementing technical SEO Points before website redesign) from June - July period onwards but during that time we were going up.

Would that be the reason for drop in ranking, traffic & clicks during SEPT 2022 - OCT 2022 that we still not properly implemented technical seo points completely or is there any other reason.

Kindly anybody help me to explain..

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binayjha
by @binayjha (2484), 2 months ago

Up and down in rankings are usual things in SEO. Do a competitor analysis adjust your pages accordingly and keep going. Search engines keep marketers always busy specially nearer to Christmas holidays. This trend is evident every year from middle of October to first week of January.

Don't give yourself any excuse, "you have not fixed the errors this is why rankings dropped". This may be or may not be a cause of drops. Fix these at your earliest.

kailashhc
by @kailashhc (162), 2 months ago

Hello,

Thankyou for your response!

> This trend is evident every year from middle of October to first week of January.

Its totally depend on the niche, our industry is in healthcare sector and targeting nationally.

mit_midastouch
by @mit_midastouch (200), 2 months ago

Hi @kailashhc,

The major drawback of SEO practices is Ups and downs in Keyword ranking on search results. You need to fulfill the all seo checklist related to ON page SEO; Technical SEO; OFF page SEO as well content marketing.

Please connect with me to know more on digital marketing & SEO

Gamerseo
by @Gamerseo (1070), 2 months ago

During this period there were changes in terms of search results. Perhaps the drops are due to an update of one of the google algorithms. It is important to keep working on the website both on site and offsite.

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