Yes, I agree with you. We should not make our content unnecessarily lengthier to rank.

Maybe last part of this answer could help you: https://support.google.com/analytics/answer/11053133?hl=en# A new way to represent conversion values In a Universal Analyti...

Content is king, keep publishing high quality content frequently. Results depends on your niche, competition, backlinks, authority, internal links, technical SEO, and som...

Sharing you URL makes it more easy to give advice.

I would suggest that any removed indexed page should have a 301 redirect. If there's no proper page to link to, link to the homepage.

Creating high-quality and natural backlinks is an essential aspect of SEO. You may follow the following types of backlinks that improve your backlink profile. Editorial l...

Oh man, if only there was an easy answer to this question... It's difficult to say based on the limited information you provided, as link generation SERIOUSLY differs bet...

EricaWalters, I really appreciate your reply. I'm all for giving the client useful and valuable content. Peter

I agree with you, @EricaWalters.

maybe point 4 is more effective. But everything is important in website optimization. So don't underestimate other ways :)