One more thing here, if you're building/buying links, focus on quality, not quantity. Don't go after cheap spammy links just to have links.

What is over-optimisation?

I do agree with @ms.

In this case, you should check to not to over-optimization.

Yeah, we can also start a blog directly on our site. That's not a huge head-ache for me. Just wondering why is this happening, as our competitors don't have blogs and fre...

You might have been maintaining social media posts on regular basis. You can make such posts in Google My Business Page too. No? @ms

Thanks for the response @binayjha It is an e-commerce website, and what makes this really weird is the fact that we have much more products than anyone else, pushing cust...

Look if there is a scope of keywords optimization after analyzing the competitors. Regular updates in your listing always work well. For example, regular posts...

Ok @ms (2532), noted.

Using two URLs to go to the same website is an excellent approach to getting visitors from a variety of domain names. You can do this in one of two ways: redirect one of...