Using Subdomains for Segmented Marketing Content

Our website hosts over 500,000 unique URLs that encompass content for companies, schools, jobs, and a wide range of user-generated material on related and unrelated topics.

Additionally, we’ve created marketing pages to highlight the site’s various features and functionalities, aimed at three distinct audience segments: students, schools, and companies. Each segment includes specific landing pages tailored to different roles (e.g., schools have pages for principals, counselors, and teachers). This informational and marketing content comprises only a few dozen pages and represents less than 1% of the site’s total URLs.

To maintain the relevance and visibility of this content, we’ve organized it into distinct subdomains—students.mydomain.com, schools.mydomain.com, and companies.mydomain.com—reducing the risk of it being overshadowed by the vast amount of other content on the main domain.

Breaking out the marketing content into a subdomain makes sense for several reasons. Are there any reasons not to further break it out into 3 separate subdomains for the different targeted audiences, especially when they have different features, functionality and value propositions to consider?