ms

Google Local places SEO: How to actually rank?

by @ms (3182), 7 months ago

This is completely weird to me; our store is the biggest in the city, we have 5-10x more reviews, 4.9 star average, rank first for the query in the regular results (those are below the Local places snippet), but at the same time, for this query, we are ranking somewhere deep in the list, like #5-6 in the snippet.

Is there anything specific about the snippet I am missing, or is it just a random Google pick and I can't do damn about it?

Any help is appreciated!

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binayjha
by @binayjha (2539), 7 months ago

Look if there is a scope of keywords optimization after analyzing the competitors. Regular updates in your listing always work well. For example, regular posts...

ms
by @ms (3182), 7 months ago

Thanks for the response @binayjha

It is an e-commerce website, and what makes this really weird is the fact that we have much more products than anyone else, pushing custom descriptions and often even custom shot photos. The site does well in the search, but fails miserably in the Places.

We don't post other than long-term content, so we don't have a blog or magazine .

binayjha
by @binayjha (2539), 7 months ago

You might have been maintaining social media posts on regular basis. You can make such posts in Google My Business Page too. No? @ms

ms
by @ms (3182), 7 months ago

Yeah, we can also start a blog directly on our site. That's not a huge head-ache for me.

Just wondering why is this happening, as our competitors don't have blogs and fresh content either. Plus they have much less content, not original (copy&paste from XML feeds) and also don't add new products continually (more like once or twice a year).

binayjha
by @binayjha (2539), 7 months ago

In this case, you should check to not to over-optimization.

spkin
by @spkin (147), 7 months ago

What is over-optimisation?

binayjha
by @binayjha (2539), 7 months ago

@spkin At times we use more number of keywords or likewise on the page. By analyzing the top ranking sites we might reach to the right on-page optimization.

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