Social media marketing is very powerful and free source to get organic traffic.

Of course use both, you think correctly, so you will not miss out on additional traffic

But, Why is it only visible on Google when accessed with the trailing slash (/)

Your website needs to be more popular to beat the popularly searched keyword.

It is not required to please any SEO tool like Yoast to rank in search engines. Keywords depict the topic covered on a page. For example, in the mentioned article "H...

The blog topic should be covered honestly irrespective of how many number of words it takes to conclude. There is no limitation on the number of words in a blog post with...

It depends on the topic, audience, and the depth of information.

www.sinocooling.com

Another great source are your customers. By asking with which keywords they search.

Mix the words through the content, Google will understand. Start your text fe with Floor plan or floorplanning is.... And use both in the meta.