At least it doesn't sound like a referral spam. Which would be good. What's normal traffic and what's the peak in numbers?

@ms In Analytics -> Manual: Session manual source shows the traffic came from (not set)

Local business schema helps grow your business by improving visibility in search engine results. By adding structured data markup to your website, search engines like Goo...

@ms I'm still learning about SEO and Analytic, so please bear with me.. if my questions seem basic

@ms the traffic came from Direct and organic search

In Analytics check Acquisitions > Traffic Acquisition Without understanding which channel is this traffic coming from, it will be blind guessing.

@binayjha How I find it is bot traffic or not?

@ms I can't understand what source you are asking about?

Check if those content are generated using AI tools.

There is a need to analyze the traffic data. Check if your website has started ranking with some high traffic volume keyword. If so, then protect the ranking and traffic...