SEO and analytics tools you use
This is probably secret stuff that most people won't share, but if you don't mind sharing: What apps do you use for monitor and analyze your SEO, ranking positions, backlinks, social signals and traffic in general? No need to state the obvious - I know most or maybe generally all webmasters use Google Analytics. I am more interesting to learn about new, maybe bit specific stuff like Mixpanel, if you know what I mean.
I try to keep it simple. Too much of analytics tools makes me overloaded with data that I can't really use, and it takes so much time to actually analyze all the data to make good use it.
This is my list of tools I use, sorted by priority:
- Google Analytics
- Google Tag Manager (for any website having more than one tag, that one tag would be Analytics. If I need only Analytics, I don't use Tag Manager)
- Facebook Pixel (for remarketing)
- Other remarketing Pixels
- Custom Analytics tools for tracking conversions on third party websites
Have no experience with Mixpanel, but from what I heard, it seems to be really comprehensive tool for nearly anything one could think of.
@martinkhan do you use Mixpanel? Do you recommend it? If so, why? What's best about it?
Best tools are Google Search Console & Google Analytics. One should follow 8 important metrics for better SEO.
It depends on the size and complexity of your marketing campaigns and your business. In case your business is not big enough to be a viable solution, or you just prefer to do it yourself, the whole google family, including the Analytics, Tag manager, and of course Google Data Studio are the excellent way to go with. Also, in the beginning, you can use some templates that will help you track your campaigns.
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