Marketing reporting is the process of measuring progress towards meeting goals. It helps you to understand what actions to take and how your marketing effort is creating value. There are many types of reports /link removed/. For me, it is hard to tell the level of importance of should we prefer one over others. It would be good to know what marketers think about the importance and usefulness of most frequently used reports (or some entirely new ones).
I recently found these dashboard templates to connect my Salesforce CRM to Google data Studio and present the data in the dashboard there, integrating Google Ads, Facebook Ads, LinkedIn Ads, etc. with offline marketing activities. Is it useful, and what are the key points when comparing such different data?
It depends on the size and complexity of your marketing campaigns and your business. In case your business is not big enough to be a viable solution, or you just prefer to do it yourself, the whole google family, including the Analytics, Tag manager, and of course Google Data Studio are the excellent way to go with. Also, in the beginning, you can use some templates that will help you track your campaigns.