Being fairly new to seo, I understand that pogo sticking means bounce rate. But what is different? Does google take in account 'pogo sticking' metric for positioning their results? How can google tell if the user bounced or not if the target site doesn't use analytics or other tracking accessible by google?

AFAIK

> pogo sticking != bounce rate

Bounce rate is one page visit basically. Doesn't take in account the time spent on the site. Pogo sticking is going back and forth between search results, spending no time on the pages.

I think it's obvious why pogo sticking is bad.

My digital marketing agency site is ranking well for "digital marketing agency nj". But one of the primary services we offer is web design, and we're nowhere to be found for that. I've already got a well optimized dedicated "web design" page that is linked up internally. But all my incoming links are going to the homepage.

I'm considering creating a new website for that, but then I'd have to start from scratch with authority and links.

My question is how do I rank for "webs design agency nj" on my current site when Google is apparently seeing me as only "digital marketing"?

Can duplicate keywords in URLs boost page importance on that keyword? Or is it potentially subject to penalisation?

Think of some-product.com/some-product/some-product-{specific} where product specific would be either color, size, model, version or so.

To me, it looks quiet spammy, but saw that on a site. They do well in G's SERP. I would rather not post their actual website for now, but you know get what i mean.

Spent 3 hours looking for a solutions, yet I am still struggling to find a tool which would list most popular keywords for bigger US cities (100k+). If you know of some tool that can do that (free or reasonably priced), please, let me know. I'd appreciate any guidance and tips.

This is probably secret stuff that most people won't share, but if you don't mind sharing: What apps do you use for monitor and analyze your SEO, ranking positions, backlinks, social signals and traffic in general? No need to state the obvious - I know most or maybe generally all webmasters use Google Analytics. I am more interesting to learn about new, maybe bit specific stuff like Mixpanel, if you know what I mean.

I came across term Crawl Budget in an article recently. It sounded familiar, but I don't really know what does that mean.

Does it have something to do with how much resources can Google give your website when crawling it, or is it something entirely different?

Please, explain to me like I was 10 :) Thank you