Duplicate keyword in URL

dummy imageby Ed Neff (132), 1 week ago Url structure Google

Can duplicate keywords in URLs boost page importance on that keyword? Or is it potentially subject to penalisation?

Think of some-product.com/some-product/some-product-{specific} where product specific would be either color, size, model, version or so.

To me, it looks quiet spammy, but saw that on a site. They do well in G's SERP. I would rather not post their actual website for now, but you know get what i mean.

1 reply
dummy imageMartin Senko (133), 1 day ago

There is no point to implement such a redundant URL structure. It's over-optimization, and it could be bad for your site, even though this isn't ordinary keyword stuffing.

I'd suggest using simple URLs. Make em easy to read, short and descriptive. Do not overuse keywords just for sake of optimization. Think visitors-first, just like Google does, and you'll be good.

It's honestly bad looking URL structure, and I'd avoid it if possible.