Jan 3, 2023

Need help creating a package

shwetakaushik replied to thread Need help creating a package

Hi, if you have basic knowledge of SEO and you want to sell SEO work then gain expertise first in what you know. You can divide the SEO packages into three parts i.e. silver, gold, and platinum; and you can increase the number of activities in gold and platinum packages in comparison to silver. In the silver package, you can provide 10 keywords plan, in the Gold package, you can provide 20 keywords plan, and in the platinum package, you can provide more than 30 keyword plans. You can also divide these three plans into three sections: on-page SEO, off-page SEO activities, and reporting. In the basic package (sliver), you can offer on-page activities with some limitations, and all activities in the platinum package (advance). You can also increase or decrease the number of activities as per the packages category. I hope it will help you in creating the SEO packages.

Jan 2, 2023

Can I use the same keywords in multiple articles?

shwetakaushik replied to thread Can I use the same keywords in multiple articles?

There should be no issue in ranking the articles if keywords are similar and the content is unique. You can describe the functionality of software by altering the sentences and using different text.

Dec 30, 2022

How to fix image next to google search result

shwetakaushik replied to thread How to fix image next to google search result

Hi Rich, If you have a WordPress website, then there comes a plugin that automatically fixes the alt tags for images. I will suggest you; put the image alt tags at the same time when you make a post on a website. Google usually reads images with alt tags and relevant descriptions. As per my knowledge, Twitter card meta tags help you only to automatically pick up the image when you make any tweet related to your site, not in the case of Google.

Dec 27, 2022

How to fix image next to google search result

shwetakaushik replied to thread How to fix image next to google search result

Google has not provided any guidelines related to the thumbnail image. There is an option to set a default featured image for social media by putting its URL in og tags. In search results, Google fetches images by itself. For image optimization, we can follow these SEO practices: fix images alt tags and images description, put relevant image file names, and more to increase the chances for images to come in SERP.

Dec 26, 2022

Does SERM impact on Domain Trust?

shwetakaushik replied to thread Does SERM impact on Domain Trust?

I must say Yes, SERM (Search Engine Reputation Management) impacts domain trust. Google and other search engines always want to return the highest quality results to their users, so it’s necessary to make your website seem trustworthy for search engines and earn that critical domain authority.

To improve domain trust, you can stick with the following activities in the coming year. These are as follows:

1- Build a high-quality backlink profile 2- Take care of proper internal linking on the website. 3- Optimize technical SEO with Meta tags. 4- Promote the content over social media

I hope this answer will be helpful. Thanks

Dec 23, 2022

Is Changing Title and Content Lead to SEO Ranking Drop? How to Recover?

shwetakaushik replied to thread Is Changing Title and Content Lead to SEO Ranking Drop? How to Recover?

Hi, It may happen in case; if your old titles and contents were indexed in Google and already contributing to the rankings. You may see a drop in keyword ranking due to changes in the title and content. If previous titles were working fine for you (in the case of ranking on 1st page), then you can revert the changes as before. Apart from this, if you were ranking beyond the 1st or 2nd page of Google, you can go with the new titles and need to put extra SEO efforts into those pages. I Hope this answer will be helpful. Thanks.

Dec 21, 2022

Why my site is not ranking?

shwetakaushik replied to thread Why my site is not ranking?

Firstly check, if website and your targeted pages Url are indexed and cached in Google. Then have a look of google search console if it is notifying any serious site health issues like security or manual issue in it or not? If yes, then figure out it on priority basis. Apart from this check for website content relevancy as per targeted keywords (avoid keyword stuffing), sometimes high competitive keywords also takes time to get ranked in Google. Try to get high quality back links from authoritative and niche websites. Hope this answer will be helpful. Thanks.

Dec 20, 2022

Redirect or canonical?

shwetakaushik replied to thread Redirect or canonical?

In the case of described issue it will be good practice to declare canonical tag. Avoid 301 redirect because it may put unnecessary load on the server and reduce speed. Try to reduce direct redirects by using rules. Canonical tags use simple and consistent syntax, and are placed within the section of a web page:

For Example

shwetakaushik

shwetakaushik

@shwetakaushik

Hi, I'm Shweta, a digital marketing expert since 2012. I have my expertise in content marketing, SEO, Google ads and social media marketing.

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