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@ms(3182) @jaap(1089) Thanks for your reply

The phrase is on the page once, but inside h2 which is inside h1 (super weird and absolute non-sense).

In the source code of the index page , I found Why Choose Real Estate Finance Group?

Perhaps you'll find here something? seosandwitch.com/guest-posting-sites-uk/

Keep in mind that relevance is a strong signal to SE. Like @ms said before stay in your niche. So real estate, finance, builders f.e., dependable of your website content

Links within your niche (topical backlinks) are always valuable and more valuable than links from random websites.

There is no H1, H2 and H3 tag in www.nealbailes.com website. You should improve your title and description. You should improve most of the things in your website.

Thanks a lot.

Correct. Just mind, URLs should not be changed unnecessarily.