How to rank a site as a rich answer on Google?

dummy imageby @nmiller (131), 9 months ago Google Search engine optimization Rich answers

For example, if you search Google for

SEO checklist

you'll likely see rich answer as I captured on the screenshot below. It's now pretty common top result for frequently asked questions on Google, and from what I know, the CTR is really good for these results.

SEO checklist Google top result

One thing I don't really understand is, how do you make your site appear like this? Does it have something to do with microdata like schema.org, or is it Google parsing the answer somehow from information on your website and you can't really affect how does it look?

I have few well ranking pages for question queries that receive thousands of impressions, but they don't appear as a rich answer, so they are sitting on 2nd or 3rd position.


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