Facing Drop in Traffic but Increase in Rankings
Consumed by a weird conundrum. With blogs continuously and consistently ranking for their keywords of focus, recently, during the content update, I faced a drop in traffic, however, minimal. Checked the content and it seemed helpful after feedback.
Is it location specific or does off-page play a huge role? Would really like to know!
If the decrease in traffic is minimal, I wouldn't care. Nevertheless, it is always worth being interested in increasing organic traffic.
It is the quality of content which impacting the rankings. We should try to think, "What more I can do?", and do the needful.
You should follow the same strategy to rank your website as you had followed before. And of course, off-page SEO makes a huge difference as it is all about making high-quality backlinks. If your website promotes local business then you need local SEO optimization otherwise contextual backlinks are enough.