Why is Google ranking my product page(s) higher than the product tag named after color?
Example: I catagorized all my products colors with a product tag in WordPress/Woocommerce.
The website contains 100 products (let's say it's Shorts) in 7 different colors. All of the blue shorts have the tag "blue shorts". This makes it easy for my visitor to click on the tag "Blue shorts" to see only the blue ones.
However, Google is ranking a couple of the product pages, but not the tag itself. Isn't it logical to rank the tag containing all of the products higher than one product with "blue shorts" in the title/url? (In this case the product itself is also pretty thin on content)
My tags are well optimized to rank for "Blue shorts". (Page title, meta description, Headers, content, media, etc).
Would be interesting with some input. Thanks!
Give the internal link to the page. For example, from the shorts page to the blue shorts page with anchor text blue shorts. It will work.
Google ranks pages based on a combination of factors, including relevance, content quality, backlinks, and user experience. If your product page has higher rankings than the product tag named after color, it could be due to various reasons. Your product page might have more comprehensive and relevant content, optimized keywords, and better internal and external linking. Additionally, user engagement metrics like click-through rates and time spent on the page could also influence rankings. Google aims to deliver the most useful and informative results to users, so a well-optimized product page may simply provide a better overall experience than a tag focused solely on color.
