The Google Core Update of August 2023 brought significant changes to search rankings and website visibility. Websites across various niches experienced fluctuations in their positions, impacting organic traffic and search results. Google emphasized that these updates are designed to enhance user experience by prioritizing content quality, relevance, and user satisfaction. Webmasters and site owners are advised to focus on providing valuable, authoritative content while adhering to SEO best practices to adapt to these algorithmic shifts. Monitoring website performance and staying updated with Google's guidance is crucial in navigating the effects of this update.

In on-page SEO, several crucial tasks should be prioritized. Firstly, keyword research is vital to identify relevant and high-traffic keywords for optimization. Incorporate these keywords naturally into titles, headings, and content while maintaining readability. Optimizing meta tags, such as meta descriptions and title tags, helps improve click-through rates and search visibility. Additionally, using descriptive and SEO-friendly URLs aids in better indexing. Lastly, optimizing images with relevant alt text enhances accessibility and search engine recognition of content.

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Google ranks pages based on a combination of factors, including relevance, content quality, backlinks, and user experience. If your product page has higher rankings than the product tag named after color, it could be due to various reasons. Your product page might have more comprehensive and relevant content, optimized keywords, and better internal and external linking. Additionally, user engagement metrics like click-through rates and time spent on the page could also influence rankings. Google aims to deliver the most useful and informative results to users, so a well-optimized product page may simply provide a better overall experience than a tag focused solely on color.

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