Non-user friendly product urls
Hi Guys,
I am working on a B2B product-based website and there are many products alias that is non-user-friendly. Because there are many URLs product-based. Now I am confused to change slug with keyword or not. Can anyone suggest to me which strategy will help me to get a user-friendly website?
The navigation must have a clear structure. Look at the users and search intent and adjust your URL structure accordingly.
- Are the keywords included in the URL?
- Do the most important search terms appear in the URL?
- Can the URL be shorter?
- Are there other URLs that also have these search terms?
- Don't do keyword stuffing
- Is the URL clear ?
- Is the URL no more than 3 layers deep ?
You can change it but keep URL short with proper keywords. if the site is old then don't change it all in a single day. first, change some of pages url and see.
Thanks @jaap,
- Are the keywords included in the URL? Yes, Keyword included in the URL
- Do the most important search terms appear in the URL? Yes but, now im also using search intent(keyword)with product code.
- Can the URL be shorter? URLs are not shorter they are long.
- Are there other URLs that also have these search terms? Yes, High Competition keywords are used
- Don't do keyword stuffing I am using keywords in the title, description, web content, image alt tag, and slug.
- Is the URL clear? Yes
- Is the URL no more than 3 layers deep? Yes, there are 4-5 deep layer to reach product page.
Thanks @ravi,
I am trying to keep a shorter product URL. Yes, the website is old, that's why I'm changing URLs 4-5 per day. Should I use the same tactics on the e-commerce website? Would you suggest another idea?
Thanks @ravi,
The same concern for a 1-year-old e-commerce site that is made on Magento.
Product URL path:
https://www.website.com/category/sub-category/starting-at-rs-999/highclass-women-shoe.html
I have to change it.
Actually, Its some url open with .html/without html/ with slash & without slash. Is it good?
Actually, Its some url open with .html/without html/ with slash & without slash. Is it good?
Keep your website consistent - either use .html
or not.
Trailing slash doesn't matter.
1 single category/subcategory page opening with all types. With trailing slash, with HTML, and as well as without slash and HTML...
have you used ever UTM code for an SEO campaign?