mktonline

Non-user friendly product urls

by @mktonline (280), 1 year ago

Hi Guys,

I am working on a B2B product-based website and there are many products alias that is non-user-friendly. Because there are many URLs product-based. Now I am confused to change slug with keyword or not. Can anyone suggest to me which strategy will help me to get a user-friendly website?

1031 Views
1 Upvote
7 Replies
4 Users
Sort replies:
jaap
by @jaap (1010), 1 year ago

The navigation must have a clear structure. Look at the users and search intent and adjust your URL structure accordingly.

  • Are the keywords included in the URL?
  • Do the most important search terms appear in the URL?
  • Can the URL be shorter?
  • Are there other URLs that also have these search terms?
  • Don't do keyword stuffing
  • Is the URL clear ?
  • Is the URL no more than 3 layers deep ?
ravi
by @ravi (120), 1 year ago

You can change it but keep URL short with proper keywords. if the site is old then don't change it all in a single day. first, change some of pages url and see.

mktonline
by @mktonline (280), 1 year ago

Thanks @jaap,

  1. Are the keywords included in the URL? Yes, Keyword included in the URL
  2. Do the most important search terms appear in the URL? Yes but, now im also using search intent(keyword)with product code.
  3. Can the URL be shorter? URLs are not shorter they are long.
  4. Are there other URLs that also have these search terms? Yes, High Competition keywords are used
  5. Don't do keyword stuffing I am using keywords in the title, description, web content, image alt tag, and slug.
  6. Is the URL clear? Yes
  7. Is the URL no more than 3 layers deep? Yes, there are 4-5 deep layer to reach product page.
mktonline
by @mktonline (280), 1 year ago

Thanks @ravi,

I am trying to keep a shorter product URL. Yes, the website is old, that's why I'm changing URLs 4-5 per day. Should I use the same tactics on the e-commerce website? Would you suggest another idea?

mktonline
by @mktonline (280), 7 months ago

Thanks @ravi,

The same concern for a 1-year-old e-commerce site that is made on Magento.

Product URL path:

https://www.website.com/category/sub-category/starting-at-rs-999/highclass-women-shoe.html 

I have to change it.

Actually, Its some url open with .html/without html/ with slash & without slash. Is it good?

ms
by @ms (3058), 7 months ago

Actually, Its some url open with .html/without html/ with slash & without slash. Is it good?

Keep your website consistent - either use .html or not. Trailing slash doesn't matter.

mktonline
by @mktonline (280), 7 months ago

1 single category/subcategory page opening with all types. With trailing slash, with HTML, and as well as without slash and HTML...

have you used ever UTM code for an SEO campaign?

Join the forum to unlock true power of SEO community

You're welcome to become part of SEO Forum community. Register for free, learn and contribute.

Log In Sign up