Skyscraper SEO, do I need to pay for backlinks?
I am studying the Skyscraper SEO at https://ahrefs.com/blog/skyscraper-technique/. It said "Ask those linking to the original piece to link to your superior content instead.". In the actual practice, need I pay them so that they will link to my content?
Currently I am hiring a SEO company and they said they are using Skyscraper technology. And they said we need to pay extra to the webmasters, to get the backlinks, other than the service fee paid to the SEO company.
Do I understand correctly that the company that performs SEO does not obtain backlinks?
talk to company focus on the competitor analysis and create backlinks