SEO Basics in 2018

dummy imageby @martinsveter (159), 6 months ago Search engine optimization 2018

I think this is good question even for those who are more experienced. We all know what worked in 2010, 2015, etc. But what are your most recent recommendations?

From what I see, backlinks still do their work. PR, social media mentions, google for business. It all works - at least for us. If we add good navigation structure, HTTPS, mobile friendly design, that's good enough to bring pages up for most keywords in general. However, when it comes to more competitive keywords, you need something more to get on the first page.

Share what works for you.


2 replies
dummy image@ms (237), 5 months ago

There is a LOT going on in SEO these days. It's more content driven then ever but if you know right paths, you can boost your existing content as well.

  1. AI / RankBrain - taking in account not just how many searchers click on your page, but also how they behave. Ie. how long they stay on your page, bounce rate... Search results change accordingly.
  2. Mobile - everything should be mobile in 2018. Most of searchers use their mobile devices (mobile phones/tables) so it's natural for Google to prioritize results with mobile users in mind (actually mobile first, as they became majority).
  3. Site speed - with mobile users, your site has to be quick. They use mobile data, could be lower of lower signal quality... Your site has to be quick and efficient. So save them some bandwith and load sites as fast as possible. Use lazy loading instead of loading all the bandwith consuming content at once.
  4. Linkless mentions - It's not a 2018 invention, but we should keep that in mind more than ever, that search engine keep track of linkless mentions as well, so it's not all about traditional links. Bing has confirmed it, and Google does that very likely too.
  5. Voice search - Adoption of voice search is on the rise.
  6. Video and visual content - Don't miss the visual boat. Shot videos, include visual content in your articles. It does make it easier for people to understand the topic, therefore Google likes it.
  7. AI everywhere - SERP manipulation techniques will take a huge hit. Guest posting, backlink schemas, keyword stuffing - you name it. No, Google won't filter it all, because they can't, but they will become better and better in filtering.

There is lot more coming, but this is what came to mind when I saw the question. Good luck in 2018 - we will need it :)

dummy image@abhi bommireddy (110), 5 months ago

Seo contain two types they are:

  • ON PAGE
  • OFF PAGE

ON PAGE: In this on page seo we will concentrate on our website data and users intention or users readability. In on page contain

  • Title tag
  • Url optimization
  • Meta Description
  • Meta Keywords
  • Meta geo tag
  • Content optimization
  • Header tag optimization
  • Image tag optimization
  • Keyword density
  • Video tag optimization

Off page:

  • Directory submission
  • Social book markings
  • Article submissions
  • Local classified submissions
  • Profile creations
  • Forums submissions
  • Press release
  • Guest blogging sites
  • Private blogging networks
  • Image sharing sites
  • Video sharing sites

Benefits of seo:

It is useful to rank on organising result by seo we will get good number visitors .

Types of keywords:

  • Informative
  • Transactional
  • Navigational

Keyword selection:

  • Should be long tail keyword
  • Volume should be high
  • Competition should be low
  • Search results should be low