Ranking with low quality content
Some of my competitors rank for a keyword despite having low quality content. Is it because they have a lot of backlinks? Or topic authority?
Low quality substance is frequently delivered rapidly and in mass trying to work on the rankings of a site, yet seldom works. Low quality substance frequently meets at least one of the accompanying rules: It is "dainty," and that implies that it doesn't give significant data to clients.
I may have an older site for example. There are many factors, but there are a few of the most important, among others:
- Fast and reliable hosting
- well-designed and optimized website
- high-quality content These are all but some of the most important factors.
There are more than two hundred plus parameters and combinations of them impacting ranking in the SERPs. It is hard to guess a reason for ranking. It requires a complete analysis.
It is all about winning the trust of search engines that for a particular key phrase this web page is most suitable.