Keywords cannibalization issue

by @Tiptopranking (116), 10 months ago

Good day! We observe the following problem: Google constantly changes one product page to another in search results. Keywords cannibalization occurs. The issue is that the site has different color versions of the same products under different URLs.

F.e. we have page with bath tray in Natural color and in the same time 6 more colored versions of the same product.

We specially set up keywords with low search volume for colored versions of bath trays but sometimes we see that they are appear in search results instead of Natural one.

How to solve this isuue? We have 2 variants:

  1. Unite all the colored versions into one page and set up 301 redirects from them to Natural colored version and delete colored pages from website (there is a minus - our Collection page will look poor with 1-2 goods),
  2. Set up rel=canonical for all colored versions (nor sure that Google will accept all the canonicals).
  3. Variant 1 + delete all the links to colored pages, but leave colored variations on the Collection page to observe with links to Natural color

Are there any other good ideas?

3 Replies
3 Users
Sort replies:
by @ms (3604), 10 months ago

Why you can't change product color on the same product page (same URL)? Would something like this work for you?

by @mit_midastouch (200), 10 months ago

You can also add rel=canonical for all colored versions (nor sure that Google will accept all the canonicals).

by @ashlyn (120), 9 months ago

I too had keyword cannibalization issue, I was searching for a blog on how to avoid it... Visit Serpple website and read the two blogs named How to Eliminate Keyword Cannibalization? – 4 Effective Ways Why Should You Fix Keyword Cannibalization in 2023 ? In these two blogs, it was clearly explained about what is keyword cannibalization, its issue and how to avoid it with examples..

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