If a keyword could be styled as either one or two words, should I try to rank for both?
I'm in the auto financing industry, and "floorplanning" is an important term. But there isn't a real consensus as to whether "floorplan" or "floor plan" is preferred industry-wide, as far as I can tell. It's simply a style decision, there's no definition difference between the two. But I want to make sure I'm not missing out on any potential traffic by choosing one over the other.
So my question is: for a term like this, should I try to rank for both "floorplan" and "floor plan"? Or should I pick one or the other and stick to it? I don't want to confuse Google by switching back and forth, but if it's helpful I'm happy to do it.
You should try to rank with all versions of the keyword.
Mix the words through the content, Google will understand. Start your text fe with Floor plan or floorplanning is.... And use both in the meta.
Of course use both, you think correctly, so you will not miss out on additional traffic