May 30, 2023

If a keyword could be styled as either one or two words, should I try to rank for both?

thomas.wachtel published thread If a keyword could be styled as either one or two words, should I try to rank for both?

I'm in the auto financing industry, and "floorplanning" is an important term. But there isn't a real consensus as to whether "floorplan" or "floor plan" is preferred industry-wide, as far as I can tell. It's simply a style decision, there's no definition difference between the two. But I want to make sure I'm not missing out on any potential traffic by choosing one over the other.

So my question is: for a term like this, should I try to rank for both "floorplan" and "floor plan"? Or should I pick one or the other and stick to it? I don't want to confuse Google by switching back and forth, but if it's helpful I'm happy to do it.

thomas.wachtel

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