How To Increase Organic Search Traffic To News/Magazine Websites
Hi fellow SEOers...
We've been asked to increase organic search (SEO) traffic to a news/magazine style website. All the website consists of is regular news articles within a specific niche. It is also already listed on Google News.
I know we can improve any on-page tactics, such as AMP pages, optimising the article webpages, internal linking, improving the navigation and adding breadcrumbs etc. But what about off-page?
They want us to work on backlinks to the site, which we can do for the homepage to improve the domain authority. But there's no point on increasing backlinks to the individual news articles, as they have a very short life span, and are not evergreen. Perhaps it's a good idea to increase backlinks to the category pages? But there are no real keyword opportunites on these pages.
Can anyone recommend a clever SEO strategy to increase SEO traffic to a news style website? The site can be found at https://tinyurl.com/2p9arrwz
Best wishes. Many thanks for any replies in advance 🙂
As you stated, you should mind in improving the domain authority. Rest things will settle on their own.
Do you have profiles on social networks? If not then it's worth creating.
Start social media marketing and increase your domain authority by guest posting. It's a great way to increase traffic to your website. I tried it for my client's website and it worked. Also, you can use certain tools like CoreSEO which will work on both your on-page & off-page SEO to boost your organic website traffic.
At first, you have to post news every day. You should increase engagement on social media platforms. Keep doing the same thing in SEO to rank the website. You should keep making contextual backlinks to increase the website's DA.