Hi fellow SEOers...
We've been asked to increase organic search (SEO) traffic to a news/magazine style website. All the website consists of is regular news articles within a specific niche. It is also already listed on Google News.
I know we can improve any on-page tactics, such as AMP pages, optimising the article webpages, internal linking, improving the navigation and adding breadcrumbs etc. But what about off-page?
They want us to work on backlinks to the site, which we can do for the homepage to improve the domain authority. But there's no point on increasing backlinks to the individual news articles, as they have a very short life span, and are not evergreen. Perhaps it's a good idea to increase backlinks to the category pages? But there are no real keyword opportunites on these pages.
Can anyone recommend a clever SEO strategy to increase SEO traffic to a news style website? The site can be found at https://tinyurl.com/2p9arrwz
Best wishes. Many thanks for any replies in advance 🙂