Google Business Profile Optimization Tips for 2025– What’s Working Now?

"Hey everyone!

I’ve been managing Google Business Profiles (GBP) for local businesses and noticed some big changes in 2025. Some of my older optimization tricks aren’t working as well, and I’m curious what others are seeing.

Here’s what I’ve found works best recently: ✅ Posts & Updates: Google seems to favor profiles that regularly post updates (at least 2x/month). I’ve seen better visibility when adding:

Event posts (even for recurring services)

Product updates with prices

Seasonal offers (e.g., “Summer Special”)

✅ Review Responses: Profiles that reply to 100% of reviews (even negative ones) rank better. I use templates but personalize each response.

✅ Image Strategy: Uploading new photos weekly (especially with geo-tags) boosts engagement. Before/after pics work great!

My BIGGEST current challenge: 🚫 Some clients’ GBP listings show outdated hours or “temporarily closed” when they’re open. Even after fixing in the dashboard, it sometimes reverts. Anyone else facing this?

Questions for the community:

What’s your #1 GBP ranking factor in 2025?

Any tricks to fix incorrect auto-updates from Google?

Are Q&A sections still worth optimizing?

Here’s a remomended to know about local SEO at Tech pater