If you’ve been doing online searches in search engines like Google, Yahoo, Bing, etc., you’ve noticed both HTTP and HTTPS sites. What is the difference between them, and is it important in terms of online marketing?
Let’s start with the basics.
In HTTPS, the additional “s” means “secure”. HTTPS sites include the SSL 2048-bit key and can protect a website connection through authentication and encryption. When you install an SSL for your site, it activates the padlock and allows secure connections from a web server to a browser.
Importance of SSL Certificate in SEO
Back in 2014, Google rolled out updated algorithms across the board in favor of HTTPS sites. Then, it was a lightweight component within the overall ranking algorithm and HTTPS website experienced only minor ranking increases. But Google indicated that they may strengthen the signal in the future.
Increased Google Rankings
Over 30% of the sites on the first page of Google are HTTPS, which is not a surprise, since Google has confirmed that they favor HTTPS sites.
Google adds criteria to the rankings algorithm when it has proven to provide better user experience. HTTPS protects your users’ information and your information from hackers.
Updated Browser Labels
Google is going to mark HTTP sites with a red triangle with a “Not Secure” label written in red.
You have to work on the properties of your website such as images, CSS, JS, etc. Apart from that eliminating render block is also an important thing to consider here. If you are an expert then you will come to know about the properties from Google PageSpeed Insight. On the other hand, you can hire a web developer to get the task done.
Google Does not care about the score given by SEO Inspection tools, and DA, PA, and other determination factors created by several companies like Moz, Ahref, and many other tools. Focus on your referrals, Citation, and review creators which is the most important factor.