Lisa Dunn

Registered: 6 months ago
Reputation: 147
Dec 10, 2017
  • Lisa Dunn upvoted How do facebook conversion pixels work?

    It's been long time since I discovered Facebook pixel, however, I haven't had time or courage to find more about how it works and learn how to use it and make use of the data it does provide. Can you please explain scenarios in which you use Facebook pixel, how do you implement it, and what data do you check when using it. How does it help your business? If you have some good references to learn from, I'd appreciate if you could post links. Free materials preferably. Thank you

  • Lisa Dunn upvoted Duplicate keyword in URL

    Can duplicate keywords in URLs boost page importance on that keyword? Or is it potentially subject to penalisation? Think of{specific} where product specific would be either color, size, model, version or so. To me, it looks quiet spammy, but saw that on a site. They do well in G's SERP. I would rather not post their actual website for now, but you know get what i mean.

Dec 5, 2017
  • Lisa Dunn published thread Nofollow backlinks – are they useful?

    Obviously there are two crowds when talking about nofollow backlinks. Some people are strictly backing their opinion with search engines guidelines, that clearly states that they do not follow these links, therefore they don't use them as a ranking factor. There is also other crowd, not sure how big compared to the first one, thinking that the nofollow backlinks are being used by SE for ranking purposes even though people from those companies openly deny it. Where the truth lies? Is there any reputable case study about nofollow backlinks? Is it even possible to find out?

Dec 4, 2017
  • Lisa Dunn published thread Hreflang on multiple domains

    I need some help and guidance regarding **Hreflang** tag. We are working on a website, say We are planning to launch the same website in the german language with different domain - The content should remain the same on the .de website. We don't want to get into the Google penalty for duplicate content. How can I use hreflang tag on both of the websites? I am confused using the hreflang tag on both websites. Should I need to add both tags on two domains? I'd appreciate your thoughts. Thanks guys

  • Lisa Dunn published thread What does soft 404 error mean?

    I see this quiet often in SEO discussions, blog posts, etc. > Soft 404 error But what does that really mean? Is there an hard 404 too? How are these different?