I’m curious, though—when it comes to tracking SEO ROI, what metrics do you personally prioritize? Is it mostly organic traffic and conversions, or do you look deeper into user behavior too?

Welcome to the forum, Ramesh! Great to have someone with your background and experience join the community. Totally agree, no matter how much the platforms and algorithms evolve, the core focus on delivering value and smart growth stays constant.

I see your point about maintaining consistency across devices for SEO purposes. It makes sense to keep the branding aligned to avoid confusing users.

However, I've seen some brands successfully use different logos for mobile and desktop to enhance user experience without harming their SEO. It might depend on how significant the changes are. Have you come across any examples where this worked well?

It would make it so much easier for users to find relevant information quickly. Plus, with all the valuable content accumulated over the years, it would be a shame not to leverage it fully.

Double-check that you’ve added the full Global Site Tag (gtag.js) code in the section of your HTML and make sure you’re using the correct Tag ID.

Check for any thin or duplicate content, and make sure your site is optimized for mobile and fast-loading. Analyzing your backlinks for quality can also help.

Ahrefs (like any SEO tool) doesn’t always catch every backlink, especially if they’re nofollow, private networks, or hidden behind JavaScript. Google’s index is different from Ahrefs’ crawler, so some links won’t show up. Try other tools like Majestic or SEMrush for a fuller picture.

I usually start with Ahrefs or Semrush to identify missing keywords and topics competitors rank for. I also check resources like this guide on keyword research to refine my strategy. Then, I map out content opportunities and prioritize based on search intent and difficulty. I do this every few months to stay ahead.

Check out ImageMagick or Sharp. Both are great open-source tools for image processing and can help you generate responsive images locally. They allow you to create multiple sizes easily and integrate into your workflow without relying on external services.

If you're looking for more affordable SEO rank tracking tools, you might want to check out Ubersuggest or SEMrush's free tier. Both offer decent keyword tracking features without breaking the bank.