Why the data from Moz, Semrush and Ahrefs are inconsistent?

by @dnchcw (112), 11 months ago


Sometimes, I notice the data from Moz, Semrush and Ahrefs are inconsistent.

For example, Ahrefs shows there are a great decrease of the referring domains in Nov 2021, but Semrush does not show such a trend.

And Moz shows a trend of traffic decrease from Nov 2021 to Feb, 2022, but Semrush show an increase instead.

Why? And how to determine which data source is accurate and reliable?

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by @danielgraymmc (120), 11 months ago

Because all of them have their own bots that crawl websites. Always rely on Google Search console data

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