We're losing rankings for our main keywords. Any thoughts?

by @vspot (133), 1 year ago

Hey, we have a website (whatsgaming.net) and we have been doing SEO for over 2 years now. (on-page, backlinks, social, etc.). Unfortunately we have lost the page 1 positions for the keywords FIFA Coins, Buy FIFA Coins, Cheap FIFA Coins for English pages (the site is multi-lingual). Do you have any idea why it has happened and how to get the keyword positions back? Here's the search console graphs: Search Console

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by @Gamerseo (1330), 1 year ago

Enter your website address, maybe we suggest something.

by @binayjha (4999), 1 year ago

Two things,

  • Meta description should be optimized. Something like,

Looking instant delivery of FUT Coins? WhatsGaming™ offers cheaper FIFA Coins with secured buying, and 24/7 English Whatsapp support to make in-game purchases.

  • To strengthen the long-term competitive position, strategic backlinks required.
by @vspot (133), 1 year ago

Thanks @binayjha for the reply. Actually we have been creating backlinks for two years. And we have been good so far. Only recently our English keywords have been dropping. So, something must have happened recently. Either in Google or on our site. Can you explain what you mean by strategic backlinks?

by @binayjha (4999), 1 year ago

@vspot I had checked your homepage of English site and backlinks profile. I had found, above two things can make your site well placed.

Strategic backlinks mean, you need more backlinks to strengthen keywords targeted.

Strategy: If the targeted keyword is, fifa coins, then you should have 2-3 quality backlinks from this keyword as anchor text, more backlinks from the anchor text which have more words than your keywords. For example, fifa 22 coins, instant fifa coins..., and likewise.

In SEO, many things can be done at a single point of time. There are 200+ algorithmic parameters which influence the ranking, plus combination of those parameters.

SEO is simple and must be kept simple.

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