Need help on SEM

Iam new to SEO and SEM. I need help.

I have been asked to create a SEM campaign for Newport Mirage. You can review the website at http://www.newportmirage.com.au/. I need help with the following info.

1. What ad groups (key business areas) can I choose when structuring the campaign and why?

Ad Group 1:

Ad Group 2:

Ad Group 3:

2.What are the unique selling points for this customer that you have identified from the website?

3. Who are the target market(s) for this advertiser?

4. Create 5 relevant keywords (search terms used to target your ads to potential customers) for each of the ad groups.

Ad Group 1:

Ad Group 2:

Ad Group 3:

5. Create relevant and enticing ads for each ad group and keep in mind the character limitations (including spaces) for Google shown below.

Headline: 25 characters Description Line 1: 35 characters Description Line 2: 35 characters

Ad Group 1:

Ad Group 2:

Ad Group 3: