Keyword Ranking Fluctuation

Hey @murtza, welcome to SEO Forum.

Unfortunately, there is not enough information in your question. I find it genuine and normal that site ranks change over time, and so do the competitor ranks. You are 3rd today, and 5th tomorrow... It's not all about your site or action you do. Your competitor actions come into play just as vital as yours.

If they do the work, they rank higher and there is nothing wrong about it.

What timeframe are we talking about? I mean, given you start ranking well today, when does the drop happen?

Ranking fluctuation reasons:

1. Google Algorithm Changes.
2. Major Algorithm Updates.
3. Sudden Competition.
4. Sudden Trends.
5. Temporal Interest.
6. New Content Added.
7. Old Content Removed.

@matthewsstephen12

Could really be 5. negative (as long as content is not SPAM, super low quality, duplicity, etc...)? Haven't experienced such a scenario yet. Sometimes, after adding new content, websites skyrocket in rankings, sometimes not so much and often it doesn't make any measurable difference in ranking at all, but haven't really seen a decline due to new content, given it was good quality content.

Remember that search engine rankings are influenced by multiple factors, and it's not always possible to maintain a static position. However, by focusing on providing value to your audience and following good SEO practices, you can improve the overall stability of your website's rankings over time.