Huge difference in direct traffic numbers between Matomo and Google Analytics
by @Alana88 (112), 1 month ago
Hi everyone,
We’ve been experiencing a huge difference in the direct traffic reported by Matomo and Google Analytics. The one from Matomo is almost 3-4x bigger than the one reported by GA.
We’ve been trying to figure out why is that and how both platforms measure direct traffic.
Would love to hear any suggestions/ advice on how to proceed further/ what else to check on.
by @binayjha (4749), 1 month ago
Understanding the matrix of how Google shows the data and how we can see the desired data is the key solution to the issue you are facing. Here is a helpful link to understand it,
https://www.semrush.com/blog/traffic-sources-ga4/
