How to measure the success of your PPC campaign
CTR
Look at your click-through rate (CTR). This is the number of clicks your ad receives divided by the number of times it is shown. A high CTR means that your ad is relevant and effective.
When measuring the success of your campaign, there are a few key metrics you should look at.
Conversion Rate
Look at your conversion rate. This is the number of people who take the desired action on your website after clicking on your ad. A high conversion rate means that your ad is successful in driving customers to your website.
Cost Per Conversion
Look at your cost per conversion. The total cost of your campaign divided by the number of conversions is this. A low cost per conversion means that your campaigns are efficient and effective.
Yes David, There are many factors to lower the cost of conversions and this is where marketing professionals are remembered to look after.
High CTR and Conversion Rate, as well as a low Cost Per Conversion, are all excellent signs of a successful campaign.