binayjha

Google Update: Google Optimize and Optimize 360 will stop working by 30th September 2023

by @binayjha (2454), 5 days ago

The most popular A/B testing feature will not be provided after the Google Optimize Sunset date. Though Google is giving a ray of hope that it will bring back it somehow in coming weeks. Let's see.

What might have compelled Google to close such a useful tool?

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ms
by @ms (3162), 5 days ago

I believe they are moving most of the functionality to the GA4 now.

binayjha
by @binayjha (2454), 3 days ago

Yes, they have stated that something similar will be incorporated in GA4 in coming weeks.

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