Google Update: Google Optimize and Optimize 360 will stop working by 30th September 2023

by @binayjha (3795), 7 months ago

The most popular A/B testing feature will not be provided after the Google Optimize Sunset date. Though Google is giving a ray of hope that it will bring back it somehow in coming weeks. Let's see.

What might have compelled Google to close such a useful tool?

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by @ms (3521), 7 months ago

I believe they are moving most of the functionality to the GA4 now.

by @binayjha (3795), 7 months ago

Yes, they have stated that something similar will be incorporated in GA4 in coming weeks.

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