Find High-Impact Content Opportunities with Content Gap Analysis

Make smarter, data-driven decisions when planning your content strategy. Running a Content Gap Analysis (CGA) simplifies how you identify missing topics and untapped opportunities--saving you time and effort while maximizing impact.

Content Gap Analysis helps you find relevant topics your audience is searching for.

It combines:

- Keyword Opportunity Analysis: Identifies keywords your competitors rank for but you don't.

- Audience Insights: Pinpoints trending topics that align with your audience's needs.

- Competitive Benchmarking: Highlights where competitors are outperforming you in content reach.

Why Run Conten Gap Analysis?

By focusing on audience intent and search trends, you create content that resonates. This is especially crucial in today's evolving digital landscape, where quality and relevance drive engagement.

How Can I Find the Best Content Opportunities?

Your content strategy will improve when you...

1- Analyze your competitors' content to find gaps in their strategy.

2- Identify trending questions your audience is asking.

3- Optimize underperforming content by refreshing it with new insights.

4- Leverage AI-driven recommendations to discover untapped content ideas.

What Does Not Improve Content Gap?

X Publishing more content without strategy

X Reusing outdated topics with minimal updates

X Focusing only on high-volume keywords without considering intent