Crawled Currently not inndex- Out of stock Item- What to do ?
Hello Friends , I have healthcare ecommerce website- that goes out of stock or i have to keep the page to bring the traction...How should i solve the issue and is it negative signal for the website.
Please note we have display on the website- if the product goes out of stock.
Regards, Namrata
Understanding the Problem: When Google crawls your website and marks a product page as "Crawled - Currently Not Indexed," even though it's out of stock, it can be frustrating. This means Google isn't including the page in its search results, potentially missing out on potential customers. Why Does This Happen? Google's Focus on User Experience: Google prioritizes showing relevant and helpful results to users. Out-of-stock items might not provide value to users, so Google may choose not to index them. Technical Issues: Sometimes, technical issues like incorrect robots.txt directives, server errors, or poor website structure can hinder Google's ability to index pages. How to Address the Issue: Properly Mark Out-of-Stock Items: Use Clear Out-of-Stock Labels: Make it obvious to both users and search engines that the item is unavailable. Consider Temporary Removal: If the item is likely to be out of stock for an extended period, temporarily remove it from your site or use a "noindex" tag to prevent indexing. Optimize Product Pages: High-Quality Content: Ensure product descriptions are informative and engaging, even if the item is out of stock. Relevant Keywords: Use keywords that potential customers might search for, even if the product is temporarily unavailable. Leverage Backorders or Notifications: Offer Backorder Options: If you expect the item to be restocked, allow customers to backorder it. Notify Customers: Set up email notifications to inform customers when the item is back in stock. Monitor Google Search Console: Check Indexing Status: Regularly monitor your website's indexing status in Google Search Console. Submit URLs for Recrawling: If you've made changes to out-of-stock pages, submit them for re-crawling using the Fetch as Google tool. Implement a Robust Inventory Management System: Accurate Stock Levels: Ensure your website accurately reflects real-time inventory levels. Efficient Updates: Regularly update your product pages to reflect stock status changes. By following these strategies, you can effectively manage out-of-stock items, maintain a positive user experience, and improve your website's SEO. for moreā¦