Clicks and Users.
I run ads on Facebook ads. There I get a lot of clicks but when I see the users count in Google Analytics, it is very less. I understand that clicks and users are two different things, but still, there is a lot of discrepancies. Help me out.
It is possible that they clicked on your adverts but did not wait to land on your page.
It means Google don't want you to use Facebook Ads, hahaha...