All 404 Pages 301 Redirect To Similar Pages are good or not?

Hey Gaurav, leveraging your traffic is always very good idea, and your case is good example of that.

However, as a user, I'd like to know that the page I am landing on is not the page I was intended to visit - something like:

The job offer you are looking for has been removed, but we have plenty of similar job offers active right now

showing the list of active offers based on the non-active offer.

This approach would use the traffic to expired offers while giving your visitor chance to choose from various offers.

i am talking in case of on page seo. if 10K+ 301 every day is good or not

You should really care what happens to those visits after the redirect. If they drop out immediately, there is no benefit to SEO in general. Imagine someone hitting your page in SERP, being 301ed to irrelevant offer, navigating back to search... it's obvious pogo sticking which is bad signal.

10K+ 301s a day in absolute numbers is irrelevant - depends on number of indexed pages and how much of that number it is. Even at 10k it could still be a fraction.

According to my opinion, redirection of all 404 pages on to similar pages is an bad idea. The reason is that lets suppose many jobs are posted and deleted in a day. And we can't add plenty of redirection in a website.

Hard 404 is like a hole. Something that was supposed to be there and it's missing. Regardless of Search Engines, it's bad user experience.

You don't have to match the deleted job with another one. Even redirecting user to the same category (or whatever soft 404 with hint) is much more beneficial than hard 404.

If you don't utilize these redirects, it's not a SEO issue primarily. You're missing out on relevant traffic though.

• Too many redirects are harmful to SEO. Too many redirects make server slower.
• The inactive job posting pages should not be deleted. Keep the pages with a status like, "Not accepting applications anymore".
• Show relevant active jobs on the inactive job pages to minimize the bounce rate.

Hope the above might help you.

It all depends on what's going on. If you want to keep your SEO rankings, it's usually best to use 301 redirects to send people who land on a 404 page to the most relevant and similar page on your site. But if the pages that users are redirected to aren't relevant, it could make their experience bad and hurt your rankings.