I compared a shop with the biggest competitor using Spyglass. Can someone explain how I can achieve more organic traffic for my customer? The difference with the competitor is enormous, while the shop of my client scores better on several points. Could it be that technology is the culprit? And if so, how do I find out? Other tips are also welcome.
Well because placing an image here is a hell of a job I'll explain it in plain text. First my client then the competitor: Search words: 1277 - 642 Inlink rank: 18 - 3 Domain inlink: 63 - 14 Backlink: 6277 - 248 Traffic: 3798 - 12.837
Did you check Ahrefs DR? They have quite complex data collection, so it's not a bad idea to check if you want to compare the easy and quick way (although it doesn't mean it's accurate, and the less data/smaller link profile etc, less correlation to actual rankings).
Would be interesting to compare GSC of your client and competitor :)) I think this would help to understand what's going on. But yeah, I know...
It depends :)
I found out that the software my client use is generating H1 tags. And because this my client didn't know, he was starting all his categories and products with a H1. The result is that almost every page has 2 instead of 1.
Today I fixed them all. So I'm waiting for the changes in the results.
Those H1's, it's a valid fix anyway, good catch! But I'd expect there is something more to the ranking difference mentioned above. Did you check their backlinks, if there isn't one really strong link or something like that? By the number of links we're talking relatively small websites so one great link could possibly make big difference...
I'd definitely try to score great link(s) and wouldn't care about quantitative metrics. This is definitely quality over quantity game and if there is a potential business on that website, there should be a budget to gain authority in search too.