Off-Page SEO
Off-page SEO focuses on everything that happens outside your website but still influences your rankings in search engines. While on-page efforts deal with content and technical structure, off-page optimization is about building authority, trust, and relevance through external signals and references.
The most recognized element of off-page SEO is link building, but it also includes brand mentions, digital PR, content promotion, and reputation management. Search engines interpret these external factors as votes of confidence - indicators that your site is valuable and trustworthy within its niche.
A strong off-page SEO strategy complements your on-site work by improving domain authority, increasing visibility, and helping your content rank against competitors - even when content quality is similar.
SEO Base Topics
- Search Engine Optimization
- Search Engine Marketing (SEM)
- SEO Vocabulary
- SEO Fundamentals: Understand What SEO Is, How It Works & Why It Matters
- SEO Tools and Resources
- Keyword Research
- On-Page SEO
- Writing Perfect Meta Titles and Descriptions
- SEO-Friendly Page Structure
- Internal Linking Best Practices
- Image SEO Optimization
- SEO-Friendly URLs
- Optimizing Content for both Readers and Search Engines
- Structured Data, Schema and Rich Snippets
- Optimizing for Google’s Featured Snippets
- E-E-A-T and On-Page SEO Signals
- Technical SEO
- How Search Engines Crawl and Index Your Site
- XML Sitemap and robots.txt Guide
- Core Web Vitals and Page Speed Optimization
- Mobile-First Indexing and Mobile SEO
- Canonical Tags and Duplicate Content
- SEO-Friendly Site Architecture and Navigation
- Structured Data - Implementing Schema Markup
- Common HTTP Status Codes Explained
- Pagination, Infinite Scroll, and Faceted Navigation
- Technical SEO Audit Checklist
- Content SEO
- Off-Page SEO
- Introduction to Off-Page SEO and Link Building
- Types of Backlinks - DoFollow, NoFollow and Toxic Links
- Proven Link Building and Link Earning Strategies
- Outreach and Guest Posting
- Digital PR: Building Brand Authority
- Finding and Leveraging Unlinked Brand Mentions
- Link Quality and Avoiding Google Penalties
- Link Audits and Disavow Tools
- Local SEO
- Complete Google Business Profile Setup and Optimization
- Local Keyword Research and Targeting Techniques
- Importance of NAP Consistency and How to Maintain It
- Local Citations and Directory Listings
- Earning Local Backlinks
- Managing Online Reviews and Reputation
- Creating Effective Local Content
- Ranking Factors for Google’s Local Pack and Maps