Keywords
A keyword is a word or phrase that is used to describe a topic, product, service, or other type of content. Keywords are used by search engines to index and categorize websites and webpages, which helps users find the information they are looking for. Keywords are an essential part of SEO, as they are used to determine what type of content should appear in search results.
Types of Keywords
There are multiple types of keywords you can come across when going through SEO articles. The most frequently used ones are:
Short Tail Keywords
Short tail keywords are one or two words that are used to describe a topic, product, or service. These keywords are generally more general, and are used to target a wide range of users.
Long Tail Keywords
Long tail keywords are longer phrases that are used to describe a more specific topic, product, or service. These keywords are used to target users who are looking for more specific information.
Geo-Targeted Keywords
Geo-targeted keywords are used to target users who are located in a specific geographic area. These keywords can be used to target local customers, as well as customers in other countries.
LSI Keywords
Latent Semantic Indexing (LSI) keywords are phrases used by search engines to understand a website's content. Thanks to LSI, you don't have to mention particular keyword and search engines will still recognize the topic.
Keyword Research
Keyword research is the process of researching and selecting the best keywords to use and focus on in your SEO campaign. This process involves analyzing search volume, competition, and relevancy of potential keywords, in order to determine which are the most effective keywords for your website.
Keyword Optimization
Once you have identified the best keywords for your website, the next step is to optimize your website for those keywords. This process involves incorporating the keywords into your website's content, titles, meta descriptions, and URLs. It also involves optimizing images, videos, and other media for your chosen keywords.