Step 1: Study your niche. ... Step 2: Define your goals. ... Step 3: Make a list of relevant topics. ... Step 4: Create a list of seed keywords. ... Step 5: Use good keyword research tools. ... Step 6: Study the search intent. ... Step 7: Identify long-tail keywords. ... Step 8: Find out about your competitors.
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If you have a website but don't use social media, it could impact your search engine rankings. A lack of social media activity is another sign that your website might not be as credible as your competitors. Much like backlinks, social media engagement adds to your overall trust factor.