It's possible that your website's ranking fluctuations are due to Google's algorithm updates or changes in competitors' strategies. Sometimes, even optimized websites experience temporary drops in rankings. Monitoring analytics and staying updated on SEO trends can help identify patterns and strategies to mitigate these fluctuations.

Focus on creating quality content, optimizing SEO, engaging on social media, and seeking legitimate link-building opportunities. Avoid buying backlinks to prevent penalties from Google. Building authority organically takes time, but it ensures sustainable growth.